Live streaming isn’t new and in 2014 it drasticatly disrupted the marketing and social media world as apps like Meerkat took over SXSW, Twitter launched Periscope, Facebook went all in with Facebook Live and even YouTube, Instagram and Linkedin integrated live streaming.
For professional speakers and event planners’ live streaming was a “nice to have” for marketing and it did make the broadcasting of the opening keynote more accessible to a larger audience but it impacts truly was felt in the wake of Covid19 canceling offline conferences forcing everyone online.
Since 2014 I’ve done 3500+ live streams including launching live video campaigns for my clients on Facebook Live, Blab, Instagram, Periscope as well as webinars and online summits. But much how the world is changing to adapt to working from home so have the live streaming platforms and software in regards to functions, features, ability to multi-stream, custom overlays, multi-person integration and this is across a wide-range of solution types.
I’ve had so many questions about live streaming that I wanted to create a live stream showing the tools I use and what scenario is best for each… So if you are a virtual event speaker or running live zoom calls or wanting to make your live webinar more dynamic here are the tools I use…
I break the live streaming software into these categories:
- Mac encoder
- Mobile manager
- Zoom + live overlays
As I say in my most popular keynote program: PRESS THE DAMN BUTTON
As I stated in the video I do have a relationship with these tools but I also have a relationship with other tools that I didn’t show as these are my favorites for presenters, teachers, meeting leaders, and keynote speakers!
The tools I tested included Streamyard, Ecamm Live, Switcher Studio, Restream.IO, Wirecast, OBS, Be.Live, Zoom, GoToWebinar, On24, VMix and BrandLive.
If I misspoke or something has changed since I recorded this I will add updates in the comments of this post!
You can check out my Virtual Event Home Studio set up on my Amazon Store Here.
Getting my steps in this morning— Brian Fanzo (@iSocialFanz) April 13, 2020
I spent the first 4 hours setting up a multi-camera virtual stage with new blackboard wall sticker to add depth to my sticky note sessions that I’m offering for Zoom meeting, webinars and company employee sessions…. #PressTheDamnButton pic.twitter.com/3fVMp8RqsC