The Field of Dreams Marketing Game Is Over! If You Build It, Nobody is Coming!
Great content isn’t determined by you (the brand); it’s determined by your loyal customers. The future of marketing is relatability – and your ability to relate to customers today will focus heavily on empowering your community and telling your brand story through authenticity, transparency, and trust.
Brand trust and loyalty are on the decline, and today’s consumers are more educated than ever before. The marketing objective is simple: shrink the distance between our brand and our customers by creating conversations, creating real-time content strategies, and collaborating with those already trusted by your consumers, your employees, your influencers, and your current fans.
In this keynote program, Brian will educate attendees on the changing landscape of today’s consumers, inspire you to change your perspective, teach how every brand can empower its fans, and motivate you to PRESS THE DAMN BUTTON.
- How to leverage content and social media to talk WITH your community (turning customers into fans and fans into influencers)
- K.I.S.S. content plan to empower user-generated content, influencer marketing, and employee advocacy
- The “Field of Dreams” marketing game is over
- Creating content in real-time including social video, live video, and podcasting
- How to identify who your customers are – and how and where they want to receive content
- How to amplify your offline experiences
- How to reach the influencers who influence the people making the buying decisions
CEO Owner Media Group
“Brands and companies need to have a millennial mindset when seeking to build relationships with their customers. Brian Fanzo is the go-to millennial in the social media space, as he has a firm understanding and true care and concern for his generation. “
CEO Meddle it
"If you’re an enterprise marketer looking for someone separate shiny objects from actually useful tools and technologies, check in with Brian. He gets marketing and social, and more importantly, how to use technology to make your company human again. "
"Over my career, I’ve seen keynotes delivered by many of the greats…Zig Ziglar, Brian Tracy, & Bob Proctor, just to name a few. At Periscope Summit in NYC I saw another great - Brian Fanzo. His keynote was easily in the Top 5 of all keynotes I’ve seen! "
Watch A Clip from Brian’s Keynote at B2Bmx 2019 in Scottsdale
Blog Post Related To Keynote Program
If brands created an experience and community that inspired fandom like sports does in every city around the world, would brand marketing stop feeling the need to disrupt every good blog or video with an annoying call to action or ruin every social media platform with self promotional content?
As we look towards the future of innovation the question becomes what will the world look like powered by artificial intelligence integrated with augmented and virtual reality.