During this period of social distancing, you’re likely expected to speak on camera more than ever or if you aren’t excited it’s probably because you are being forced to speak at an upcoming virtual event or your teams next zoom video meeting.
See the video below for how Brian is using 360° Video in his pre-recorded virtual keynote presentations
Whether it’s for a Zoom call, a department meeting, a virtual speaking gig or a video storytelling project, it’s crucial to project confidence, calm, and authority to keep those on the other end engaged.
With that being said we are getting pressure to make sure our presentation is engaging and interactive and dynamic which lets face it makes the entire virtual presenting process extremely overwhelming. This is the reason I created this video below:
How to avoid the PLEASE GOD NOT ANOTHER WEBINAR with 4 Virtual Presentation Skillsets!
In this video you will learn how to: –
Evoke the right emotions through your body language and visual presentation
Establish authority and rapport with audiences of any size
Speak clearly and concisely without sounding staged or rehearsed
Beat on-camera nerves and project confidence and calm
Set the stage for an effective visual presence whether you’re on a webcam or professional camera
Maintain a high-energy presence and form a connection with your audience Whether you’re speaking to an audience of one or 100, you can’t miss this chance to unlock the secrets to a strong on-screen presence.
Live streaming video has exploded during these times much like it did in 2014 but what is it’s role in virtual events and how do we know when to use it versus pre-recorded video.
Just because you can doesn’t mean you should. Live streaming took the world by storm in 2015, and I for one was a major fan! I helped deploy live streaming initiatives for companies like IBM, the Superbowl and SAP. For a while, live streaming was my go-to strategy.
In the video above Brian uses Prezi Video to go live on Facebook Live. Brian answers the 9 most popular questions being asked around live streaming video and its role in virtual events in 2020.
As conferences move from offline to online they are looking for ways to create true virtual experiences and Brian believes live video is essential. But you might be surprised by some of these answers as there are many use cases where Brian doesn’t believe live video should be utilized.
No, the entire event should never be fully live video. But yes, all virtual events should include live video segments before, during and after the event!
[click_to_tweet tweet=”Should all virtual events be on a live video? No! says @iSocialFanz but Yes all virtual events should have a live streaming video aspect! ” quote=”Should all virtual events be on a live video? No! says @iSocialFanz but Yes all virtual events should have a live streaming video aspect! ” theme=””]
Live video will never replace production video and the power of editing can transform an average presentation into a great one.
If there isn’t a plan for active engagement or the presenter won’t see or adapt to the live conversation, live only adds complications. All of the moving pieces aren’t worth it if you are not going to live to its greatest ability.
When you want to have a unified look or controlled audio and video settings, live is not the way to go.
If you need more than one take or you’re doing a demo or you’re going aspects beyond the presentation might malfunction.
4. Which platform is best for live video?
There’s no one platform that is better than any other.
You must first determine what success looks like for your live video. Ask, who you are trying to reach? What format & style do you plan on creating? (Interview or mobile or vertical)
Understand the benefits and risks of streaming to multiple platforms at once
Have a plan to manage comments, questions and the live audience on the channels you are streaming.
5. When should a virtual event include: Live Video vs produced vs pre-recorded
Live Video: Providing access and leveraging the participatory component of the video!
Produced: Telling a story that must go beyond the presenter’s words and slides through things like b-roll, sound effects and story format.
Pre-Recorded: When you want to control and manage the audio, video and length of the video while doing multiple takes. Also if you want to add closed captions and mitigate risks involved with live video.
6: How do I combine produced video with live video to maintain audience attention?
Manage expectations at the start
Be Transparent with what aspects of the virtual event will be recorded vs live
If the speaker will be doing Q&A after a produced video tease that before and during the produced video session
Leverage live video before a produced video to add context and take questions teasing what is to come in the produced video
Balance the desire to have evergreen videos with live to provide the FOMO and excitement available beyond the produced videos you can watch later!
7. How can we use live video to promote a virtual event before and after?
AMA
Launch party
Q&A with speakers
Behind the scenes planning
Giveaways and contests
Influencer collaborations
Preview of the day
Daily Recap
Key takeaways to create FOMO for those that didn’t attend
Ask direct questions with multiple types of answers
Focus on open-ended & personal over choices or true & false
Empathetic connections more WE than Me
Crowdsource ideas and direction of content
Celebrate those that do comment
9. What should we do to limit the risk involved with live streaming on the day of the event?
Create backup plans but don’t plan to fail
Create swim lanes & live video expectations rather than rules
Create pre-recorded filler videos as a backup
Allow the host freedom to stretch things out with direct communication with the host
Test, Test and Test and know that something will go wrong
Bandwidth, lighting and audio will be top priorities create best practices
Use kit or standard equipment to limit variables
Leverage remote producers beyond the live video talent
Teach presenter to roll with the punches rather than expecting it to go as tested
Tweak, Test, Tweak again, Repeat
As we continue to push the boundaries of what we can do with virtual experiences I’ve enjoyed testing new solutions for presenting and interacting with the audience.
As you see in this video I used PreziVideo which is a new tool that allows you to create a template for your video then either record it or live stream it to Zoom replacing stale slides.
I enjoy disrupting and testing new tools and as I do I will be sharing all of the insights, links and use cases on my Virtual Event Resources page.
Looking for more on live streaming and how it should be leveraged with virtual events? Watch this video!
