No Niche, No Problem!
More so than a niche, success is essential. So why do we put more emphasis on the former rather than the latter?
If you’re like me, nicheless, I welcome you to #TeamNoNiche.
There are only eight rules, following them will get you closer to success, ignoring them may lead you astray.
1. GET A MENTOR
Find a mentor or person to look up to that does not have a niche.
If you are following the regiment of a person that has had success in a super-specific niche, you are likely not getting yourself any closer to success. Instead, you should find someone to look up to or to mentor you that is successful while not having a niche. The tips you pick up from this person will be far more valuable.
2. HAVE CLARITY
Make it crystal clear what your focus is and how people can hire you.
The major downside of not having a niche is that others will have to work harder to help you and/or hire you. To avoid this roadblock, make it known what you are looking to do. For example, I am only looking for speaking gigs at this time, and my focus is on digital change.
3. UNIQUE BOLD BIO
Be consistent with your bios.
I’m not talking about copy and pasting, and I’m talking about your ‘tagline.” I was introduced as a “millennial speaker” twice, and it stuck. If you look at my bio at any event or on any platform, you will see ‘millennial speaker.” Find the bio that screams you while also setting you out from the rest and use it ALWAYS, ALL-WAYS.
4. SAY A LITTLE OF EVERYTHING
Sprinkle a little bit of everything into your content.
If you have claimed that you don’t have a niche and then you go on a three-week tangent about a specific topic, people will start to get the wrong idea. Instead, it would help if you talked about a little bit of everything all the time. So you can focus in on a topic, but try to relate it to the other things you are interested in and have shown an interest in it. This will tell the audience that you aren’t going all-in on a niche.
5. BRAND, BRAND, BRAND
Having a clear brand for your personal brand is a major key in 2020.
This can be as simple as a unique design for your profile picture, a color scheme, an accessory or even a phrase in your bio. Being known by something and for something. I use the yellow and black color scheme (I’m a huge Pittsburg Fan), I usually have a backward hat and I talk really fast. People know that about me. They know if they see “Fanzo” I’m going to be jabber jawing somewhere and they may as well put their pen down because they won’t be able to keep up. If you brand yourself, people will know what they are getting and you are going to build trust.
6. KNOW IT CAN ALWAYS CHANGE
Remember that just because you don’t have a niche today doesn’t mean you won’t tomorrow. The same goes the other way, by the way. If you have a niche today, you may not have a niche tomorrow. If you a TikTok sensation and the platform goes down tomorrow (cough, cough, vine), what is your back up plan? There is a major importance in relationship building and storytelling that cannot be overlooked when you are a part of #teamnoniche. You have to be ready to pivot because, if you don’t have a singular niche, your niche is technically always changing.. So be prepared at all times.
7. FOCUS ON SUCCESS
Don’t let society tell you that being nicheless is a one-way ticket to failure. By doing these 8 necessities, you will be just as successful, if not more successful, than anyone with a niche.
Listen to more on this topic as I go in-depth on each of these on episode 104 of FOMOFanz Podcast.