From Heels to Sneakers – Erin King Walks Her Walk

From Heels to Sneakers – Erin King Walks Her Walk

It all started when Brian sent out a tweet. 

Erin King recalls reading a tweet right before changing into heels for her keynote. The tweet said something along the lines of “don’t be afraid to walk the walk you want to walk.”

It was Press The Damn Button in so many words. It stopped Erin in her tracks.

IT WAS THE HEELS! She wasn’t comfortable in them, and she wore them simply because that’s what corporate life had taught her. 

So right before she was about the change into her heels, she looked down at her hightops that definitely didn’t match her pink J Crew dress and decided to walk her own walk. Instead of changing, she jumped up and walked on stage with confidence and comfort she’d never felt before.

That was the first time Erin ever got a standing ovation.

Erin King – Digital Persuasion Author & Advisor

Brian and Erin met through some mutual speaker friends and have spent quite a lot of time together. They’ll tell you their “digital twins” because they have a lot of the same interests – digital media, sports, food, etc.

When Brian launched his new podcast Press The Damn Button, he knew Erin had to be the first guest. She’s one of his best friends, and she worked with brands like Disney, VISA, The Academy Awards. Erin teaches these big brands and direct salespeople on how to use their time and space online to SELL. 

She’s even written a book called Digital Persuasion.

In their episode together they talk about a variety of topics, they get trolled, they choke up a bit and they have tons of laughs. But there was one thing they just kept going back to…

Don’t let the fear of hate keep you from telling your story.

This is said in many different ways throughout the episode, but Erin said it best. She said, “We get so worried about the one or two people that will say something bad, that we forget that 90 or 100 people may find so much value in it.”

She said that Brian’s tweets are a good example. A few people, like the troll who jumped into the live broadcast comments, may call him out or say he is a poser, but there are far more people who see his tweets and make massively positive changes in their life. For Erin, it pushed her to truly embrace who she is and finding her confidence on stage, and there are sure to be similar stories.

Erin says she kind of feels like social media is just one of those places that you have to fully tell your story in order to have success.

“If you’re going to press the button, you have to do it all the way.”

Erin King

Transparency, authenticity, compassion, and empathy aren’t just buzzwords on the PTDB show, they’re the root values.

Brian fessed up that he felt that many of the things he shares on social media are things that he needs to hear. One of the largest lately is being vocal about the Black Lives Matter movement. Brian has consistently shared out that silence is compliance as a rallying call to himself.

After admitting this, Erin assured him that “we preach the things we need to hear the most.” Erin has also been speaking up about her thoughts on Black Lives Matter and has found that the extra layer of transparency has deepened the connection she has with her audience. 

Have control of your dial

Erin explained her transparency on social as a dial that she turns up at certain points and turns down at others. Sometimes, she even goes completely silent!

It’s so important to know how social media is affecting both you and your audience. There may be times when you have to make a statement, and there may also be times where you have to step away for a while.

Watch the entire episode on YouTube below or listen on your favorite podcasting apps: Apple Podcasts or Spotify or Google Podcasts

Press The Damn Button Podcast is powered by Restream.IO Stream live video to 30+ social platforms AT THE SAME TIME with Restream.io

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The One Asset Most Virtual Events Undervalue and it’s Not the Speaker or the Technology!

The One Asset Most Virtual Events Undervalue and it’s Not the Speaker or the Technology!

Virtual Event producers tend to get caught up in things like technology and speakers and getting attendees to sign-up…

Virtual Keynote Speaker Brian Fanzo Home Office and Stage

So much so that they tend to forget about the piece that brings everything together and no it’s not the theme or the branding. Not only does this role keep a digital event on track, but it also encourages people to attend, interact, and stay engaged.

All of which are invaluable.

This video will not be a popular one amongst my keynote speaker peers but I believe the value of virtual events is dependent on the utilization of this role and re-inventing how this role is leveraged throughout the event planning process.

The NFL Virtual Draft leveraged this role to perfection which is the reason I still consider it the best virtual event I’ve attended in 2020.

Do you have an idea of which role/asset I’m referring to? Let me know your thoughts in the comments on YouTube!

If you are looking for more virtual event insights or want to transform your never virtual keynote presentation make sure to visit the Virtual Event Resources landing page which is updated weekly.

Here’s a YouTube comment that I felt summarized exactly how I felt and what inspired me to create this video!

“I don’t think I have ever been more on board with a video before this one. You are 100% spot on! Over the last few months (and even a little bit before) I have attended and spoken at online events that don’t have anything anchoring the experience, guiding us through our time together, except for that opening email and closing survey.

This past week I attended my FIRST virtual conference that had a host doing exactly what you say they should do. It changed EVERYTHING! While I still would prefer in-person events, this was the first experience where I closed my screen on the last day sad that it was over, excited about what I learned, and WHO I MET! I actually felt like I was in a community of people, gathering to learn together, to create something new, and to walk away richer in connection than when we started the event.

Thank you, Brian! Thank you! I hope many people watch this and put into motion what you are sharing with all of us.

 Kate Fssbndr
4 Immersive Virtual Presentation Styles to Create with Prezi Video

4 Immersive Virtual Presentation Styles to Create with Prezi Video

I’m a big believer that Limitations Inspire Creativity

Created with Adobe Spark highlighting my Prezi Video Presentations

Forty-three days ago, I “googled upon” Prezi video, and although I had used Prezi in the past (2016 last logged in) I hadn’t heard about them launching a video tool in late 2019.

I tweeted them:

Since that tweet, I’ve delivered 18 virtual presentations and created 25+ videos using Prezi Video. On top of that, I also have another 6 Prezi Next templates in the “design brainstorm phase.”

The only limitations with virtual presentations are within our creative minds!

The feedback after each presentation has been fantastic, but I’ve also appreciated the access I’ve had with the Prezi Team. I’ve had multiple calls with the co-founder, the head of the video product, VP of Strategic Partnerships, and other members of the team to share feedback and have a better understanding of the use cases and roadmaps of Prezi Video.

Below are 4 of types of dynamic presentations I’ve given using Prezi Video.

But honestly, the most exciting part has been exposing Prezi Video to friends, executive clients, and fellow virtual speakers and seeing the unique ways they are leveraging it for their presentations, video meetings, and virtual keynote presentations.

If you are still working on the strategy for your next virtual event make sure to check out this post on what it takes to create a successful virtual event.

1. Customized hologram overlays with a shaded background

Customized a Prezi Next presentation and then converted it to Prezi Video as the video becomes the background.  This can be used to create the desired emotional connection needed to maintain audience attention and drive interactivity within virtual events.

2. Branded speaker program transparent overlays

Custom graphics and overlays for Brian’s Press The Damn Button Virtual Keynote Program.  As speakers, it’s important to stand out from the noise, be memorable but also demonstrate the high quality and value you provide with each virtual presentation.  This is a great way to do just that!  This screengrab is from the Socio Hackathon you can watch the replay and read the recap here.

3. Sponsored overlays with brand colors

Zoom presentation live-streamed to Facebook Live using overlays and interviews.  This is one of the 3 main types of video content needed when building a dynamic virtual event. You can watch the replay on Adobe Sparks Facebook Live Page!

4. Video templated graphics replacing webinar slides

Created from a Prezi Video Template much easier to customize and adapt for a virtual video presentation.  This can be done with pre-recorded, produced, and even live streaming video content.   When thinking about live streaming it’s important to go beyond the average Facebook live.  This screen capture is from Kerwin Rae’s K2 Business Accelerator event and you can watch it here.

Why Prezi Video?

For me what excites me the most about Prezi Video for virtual presentations as you aren’t limited to standard templates or just video overlays as you can leverage all of the Prezi Next catalog or even create your own from scratch.

The advanced editing functionality has really allowed me to up my game and the virtual cam connecting directly to Zoom, GoToWebinar, Facebook Live and every other platform I’ve presented on virtually makes Prezi the number 1 tool in my virtual presenting toolbox.

I’m sharing all this not to get you to try Prezi instead to open your mind to what’s possible as you never know what you might “google upon” if you are determined to shift the perspective and transform the way you share your message virtually. 

If you want to see how I created one of these Prezi Video presentations I did a walkthrough using eCamm Live directly after a virtual event hackathon for Socio where I shared the steps and mindset I leveraged here:

I’m such a fan that I’ve signed up as a reseller and created a landing page that I will update after each presentation with tips, tricks, and lessons learned with Prezi over at BrianFanzo.com/Prezi

Ps. I’ll be sharing more info over the next couple of weeks around the reseller partnership and services that we are working on together… In the meantime, feel free to send me an email if you want to jump in and give Prezi Video a try!

Virtual NFL Draft: 15 Lessons When Moving a Live Event to Virtual

Virtual NFL Draft: 15 Lessons When Moving a Live Event to Virtual

I’ve never been one to look at media companies or the top 1% of innovators for examples on how to transform or change. Because let’s face it, most of us don’t have the budgets, brand recognition, or resources.

But with the first-ever virtual NFL draft, an exception should be made as not only can we learn from how the NFL, ESPN, and The Walt Disney Co embraced this pivot but we can replicate what they did on very reasonable budgets. This virtual event experience was world-class in ways most didn’t even notice.

Now before you throw your hands in the air, I will admit yes, the NFL virtual event included over 600 camera feeds managed by 250 employees live streaming in the homes of 85 draft prospects, 32 head coaches, and general managers and was broadcasted across multiple tv and social media channels. And yes, they leveraged professional on-camera personalities who provided a sports experience to a sports starved social distancing audience.

Yet, if we abstract the broadcast and scale components from experience it’s very similar to every other pivot of an offline event to virtual.

It was hosted by Trey Wingo in a studio with 12 event producers connecting thought leaders and experts from their homes with limited tech, that couldn’t travel, and that was only as good as their wifi signal. That is the same scenario 1000’s of brands, events, and associations are facing today as they pivot their live conferences into virtual events.

Now, in all honesty, the NFL Draft is like a holiday for me as a Steelers fan. I was going to love the draft no matter what but when I sat down to watch it, I wrote down on my paper “3 things the NFL did good and 3 virtual experiences the NFL didn’t do good.”

To my surprise, I ended up with over 15 unique examples of what the NFL did great and 3 or maybe 4 experiences I would love to see integrated with future virtual sports events.

“The success of this year’s draft is a testament to the unprecedented collaboration across the NFL, ESPN, and The Walt Disney Co. in the midst of such a challenging time.” 

— Jimmy Pitaro ESPN President

Here are the 15 lessons with screenshots that I believe every virtual event can replicate and that I’ll be including for the virtual events I host, speak, or build a strategy for.

Watch the video above for additional context around each example and the exclusive debut of the “shoe cam” from my home studio in Virginia.

1. Change is polarizing and difficult for most but you must own that.

The change required everyone involved in the event to adapt from the production teams to the commissioner Roger Goodell to the players getting drafted not from NYC but from their parent’s living rooms!

It’s also extremely important to integrate traditional and familiar elements of the offline event into your virtual event as the Roger Goodell did encourage the live fans on the tv to BOOOO louder as they would in years past.

2. Test and tweak pre-event and document it for marketing

No doubt everyone involved with the virtual NFL Draft had to be surprised that there wasn’t a massive technical issue as I believe there is only one guarantee when it comes to live-streaming and that is that something will go wrong.

About 5 days before the draft pictures started being shared on social media of the coaches and general managers “home war rooms” and players started teasing out how they planned on replicating the New York experience at home.

For events, the pre-event marketing can be very forced and all about sales but if you document the setup, the process and give the audience access to behind the scenes this becomes great content. This content not only can this serve as your marketing but it makes the audience feel as though they are part of the process and in many cases, they’ll do the marketing for you.

3. Go all-in with one host from start to finish

Trey Wingo took on the role of in-studio host and the job he did over the 3 full days was nothing short of remarkable. His great job as host was noticeable by most but if you broke down the little aspects the role he played in the virtual NFL draft success was first class.

Trey Wingo A++ Job hosting Virtual NFL Draft

  • Reminding the audience regularly about the fact this is all new and we are doing the best we can while not making that a center point of the virtual event. 
  • Rolling with the 2–3-second delay when interviewing guests and adjusting the formats of questions so that guests could jump in without him having to interject each time, therefore, the delay was much less noticeable. 
  • Having high energy and passion throughout the entire marathon while keeping it light and fun as the event went on. 

The lesson here for everyone producing or planning a virtual event is INVEST time, money, and resources in a great host not multiple hosts or allowing an executive to host because they thought it would be fun.

Invest in one confident and dynamic host to be the face of the event before, during and after that understands how to roll with the punches, manage expectations and is focused on making others look good and be their best during the event while celebrating the production team that helped make it all happen.

4. Create virtual experiences where ever your audience is and it’s ok to multi-stream

Yes, the TV broadcast was the main product but let’s face it social and live video has been a vital role of all offline sporting events for the last 5+ years. But they could have easily broadcasted the same content across all channels instead not only did they change up the content across channels but they empowered the different teams to create unique experiences for their fans as well. 

Leveraging speakers, hosts, sponsors, and employees of the brands and associations around the event to create content and unique experiences. Not only is this great for marketing the event but it also provides a “choose your own adventure” aspect for the audience allowing them to consume content how they want, where they want and in the format they want. 

5. Create swimlanes & freedom allowing awesome to happen

Virtual is a drastic change for everyone and with drastic change, we naturally have a tendency to create rules and strict guidelines in an attempt to mitigate this risk. But in most cases that leads to very structured and boring copy cat content that no only is boring but limits the creativity of the talented people involved in the event. 

But I firmly believe LIMITATIONS INSPIRE CREATIVITY and to enable creativity you can’t limit or control the talent involved with the event. But having no rules or giving them a whiteboard of possibilities won’t work either. 

If you create a list of “swimlanes” that includes what you can’t do and what to avoid while also giving ideas and the freedom to try different things the possibilities are endless and in the case of the virtual draft the creativity led to dogs making draft picks and the families of the coaches being a massive part of the experience. 

6. The right mix video of live streaming with pre-recorded and production

On a majority of the virtual event strategy calls I’m on with clients the question is always asked “Should we do this event live-streamed or not?”

I believe that isn’t the right question to ask rather every virtual event should include a 3-way mix of video content depending on the goal of each segment.

  1. Production Quality Video
  2. Pre-recorded Video
  3. Live Streaming Video

The virtual NFL draft did this amazingly and the best example was prior to the Cleveland Browns draft pick they announced that Fletcher on behalf of St.Junes would be making the pick. Now they could have easily sent Fletchers family an iPhone as they did players and done this with live streaming but why take on that risk? 

Instead, they had a pre-recorded video of him sharing how excited he was and setting up the pick before kicking it back to the studio where the official “live draft pick” was announced. 

Having a mix of video content is essential for maintaining attention but also adding dynamic elements to virtual events but most importantly is understanding when and which type of video content is best for each aspect of a virtual event. I share more on this in a video I created last week. 

7. Include a variety of access and vantage points but only if they have a specific purpose. 

As reported on ESPN, the players that were being drafted were given two iPhones one to provide a tight shot and one for one on one interviews after they were drafted.

You might not have also noticed but they had the “live look-in” of the coaches, GM’s and owners letting us see their reactions but no audio was included which I’m guessing was for privacy. But what this allowed was the ability to have others in the room without worrying about them disrupting the broadcast. The end result was a family affair of dogs, friends and kids coming in and out of the draft room.

You’ll also notice no interviews were given via that wide shot as the emotion you want to convey with interviews and thought leadership level content needs to be intimate and much tighter. 

The combination of multiple shots was beautifully done but be warned this can be overdone as many speakers will buy multiple cameras, I have a 3 camera shot for my virtual events, which is great but only if each camera has a specific purpose and emotion associated with it. 

8. A strategic change of content formats including broadcasting, interview types, music

The area of entertaining or fun content is an area that almost all virtual events overlook as they include networking breaks and in many cases happy hours but seldom include musicians, comedians or influencers.

The NFL took this up a level with multiple pre-recorded videos from multiple different brands. Although there was some backlash on twitter when one of the artist’s video was played rather while draft picks were happening. The lesson here includes entertainment and fun but make sure it’s not disrupting what the audience is there for rather it should be complimenting and amplifying it. 

9. Manage expectations while rolling with the punches

Virtual events are not only new for brands and associations putting them but also new for the audience and it’s essential that expectations are managed and we educate the audience on what’s expected from them, the variety of content available, and the different engagement aspects that will be included.

Remember many attendees when they think virtual they picture a boring webinar that they usually move to another tab and ignore and it doesn’t matter how engaging and exciting your vide is if the audience has already put you on tab 1,310 in their browser. 

Must educate the audience before and during the event while managing expectations around technology and any changes to what was scheduled. 

With the freedom and swimlanes as discussed above, you also have to be prepared for some of the odd and risk that will be taken which was on display with Titans head coach Mike Vrabel although it was done all in good fun. 

10. Provide access you can’t get anywhere else

In my personal opinion, the reason Live Streaming Video is a gamechanger is when it’s used as participatory content not just one-way broadcasting. This means including comments and shootouts from those watching live and even better bringing on audience members and special guests to be a part of the experience and participate in the direction of the content. 

The NFL did this in a variety of ways, although I feel like the Facebook Live, Instagram and TikTok content could have done this more it was fun to see the #DraftAThon with Roger Goodell & Friends engaging the live audience.

11. Keep it fun and relaxed and lean into what works

As I mentioned before I believe Trey Wingo did a world-class job at hosting the NFL Draft but it was his report with NFL Commissioner Roger Goodell that stole the show in the fun and relaxed category. Early on the teasing and joking about Roger’s man cave was fun and witty sparking meme’s on social media. As the draft wore on into the 3rd day Trey doubled down on this making comments about Roger’s Sunday entire and Roger even going as far as making draft picks from his lazy boy recliner. 

This kind of banter and fun might sound easy and natural but it’s only made possible when the host and guests are provided the freedom to be themselves and then a good production team and host see’s it’s working and leans into it. 

@nfl

Hey Jerry, can’t believe I’m doing this but you asked… welcome to the league! ##goingpro ##nfldraft ##duet with @jeudyjerry

♬ Toosie Slide – Drake

Ps. The fact that the NFL social media accounts also got into the fun posting their own competitions made this even more of a success.

12. Up-cycle virtual content to amplify event & drive conversations

For offline events, the promotion and sales of tickets and attendance are 99% frontloaded to a pre-event activity as you need time for travel and manage attendance driven aspects of an event like seats, food and fire code. 

With multi-day virtual events, the ability to amplify the event in real-time and up-cycle content across different channels can not only drive additional sales for the event but it can also create social conversations putting the event in the feed of those that maybe knew about the event and forgot or didn’t know about it at all.

With virtual there are also lots of questions about integrating sponsors and one of the ways that this can be done is by including virtual badges, hashtags and swag within the virtual experience. The NFL did this by simply providing virtual backgrounds for all 32 teams which can be used on Zoom, your social media cover photo or the background of your desktop. 

13. Include sponsored content that connects with an event in real-time

When it comes to virtual events I believe the possibilities and value for sponsors can be massively greater than traditional offline conference but it requires a collaboration mindset that goes beyond just the day of the event to include speakers, hosts and even other sponsors. This can be done in a variety of ways from videos to swag to contests and more. 

The NFL has always done a great job of this and that was included in the social media content and #OneTeam charity focus throughout the broadcast.

14. Be social & connect your content across virtual experiences

Leveraging social media in collaboration with a virtual event is a no-brainer but to do it well it requires a unique strategy for each social network as well as multiple creators creating a variety of content. You can leverage everything from event hashtags to user-generated content to exclusive giveaways.

The NFL did a great job of this by sharing out unique content aspects from the main broadcast for teams to leverage on their feeds. They also went out of their way to create custom content directly on the platform including TikTok and Instagram stories.

The key to making this all happen is having a production plan beyond the live content and easy ways to share this amongst the different teams involved with the event which can be a shared drive or tools like slack. It’s also about empowering the right people that have the right level of access. I really enjoyed the different fans and players taking over the brand accounts or doing live videos throughout the draft.

During the draft, I was amazed at how quickly the broadcast level content was turned into 2 minute twitter videos and dynamic virtual videos being shared on Instagram. This doesn’t require a big budget rather a very strategic approach to sharing content across social media channels in real-time. 

15. Keep an open mind to the new possibilities 

Virtual events WILL NEVER replace offline events but if you create them from a virtual experience mindset the ability to create new experiences and amplify offline events is almost a guarantee.  Yes, it takes a team to put on a virtual event and I the fact the NFL draft went virtual in less than a month with only 250 people supporting it made the success of this event that more impressive to me. 

This video after the Virtual NFL Draft with Roger Goodell should be shared with every executive and leader that questions the value of virtual experiences both in the short term and what they can empower in the long term!

The question is what virtual experiences will you learn from as you create a virtual event and maybe even more exciting is what will ESPN, NFL and The Walt Disney company do for the next virtual sporting event that is no question coming as they’ve set the bar pretty high to start!

For more virtual event resources check out this page on my website that is updated weekly with virtual event resources, videos, and best practices

Also check out this twitter thread from Dave Feldman VP of Social Marketing for the NFL… Really love the transparency and behind the scenes access he provides in these tweets!

Why Virtual Keynote Presentations Must Convey Raw Emotion & Empathy

Why Virtual Keynote Presentations Must Convey Raw Emotion & Empathy

Telling stories is central to what we do as keynote speakers. It draws us to our audience and makes what we teach and deliver within our keynote presentations memorable.

With the rise of virtual presentations, that crucial emotional connection has become harder to sustain and even more important. While at the same time, the future of virtual innovations such as augmented reality and virtual reality are all about reinventing how we convey virtual emotion. But sadly when most speakers, event teams and brands talk about virtual events or online keynote presentations that have a bad taste in their mouth thanks to webinars, “almost live” product demo’s and the random live streams of their neighbors cat that they’ve seen in their Facebook Live feed.

Way back in 2018, the National Speakers Association asked me to deliver a 10-minute keynote and 60-minute hands-on workshop at their Winter Conference to teach and inspire fellow speakers on how the next wave of technology will allow an audience to step into our shoes and interact, virtually, with the powerful emotions of a narrative.  I give NSA credit as this was not only an innovative way of thinking within the rise of offline events but it was also helping to provide additional revenue streams for speakers.

But for most speakers, when they thought about virtual experiences or the impact of online technology, they either associated it with innovations around augmented reality, virtual reality, and artificial intelligence or linked it to the 30-minute webinars they’ve provided over the years. In my session at NSA Winter Conference which you can watch below, I worked hard at opening my fellow keynote speakers’ minds to having a new perspective on what virtual and online provided both on-stage and online. Here are a couple of the most tweeted quotes from that talk:

“Telling stories draws us to our audience and makes what we teach memorable, the problem is that because of the rise of virtual presentations, it’s getting harder to sustain an emotional connection with our audience.”  

“Relatability is the secret of online success, and live video is the gateway drug demonstrating participatory real-time interaction that will force us to rethink the power of virtual experiences! 

“Virtual events, webinars and online summits don’t contain the same limitations as offline events which as speakers means our virtual event experiences have endless possibilities and the only real limitation is our imagination and willingness to think differently on what we deliver, how we provide and the technology we leverage to present our messages!”  

Forced Covid19 Pivot to Virtual

Fast forward to 2020, and the transformation Covid19 has forced postponing worldwide conferences and forcing not only conference but speakers to deliver virtual keynote presentations.  

Although the keynote below and the workshop were received very favorably by the NSA audience, I felt many linked my passion for virtual experiences and my desire to disrupt the virtual event space to the fact I was a millennial and had built my speaking business on the back of content marketing, social media and live streaming video.

“As speakers simply taking what we do great on stage at offline conferences and providing that online won’t cut it and will force you to lower speaking fees for #virtualevents and ultimately do more harm than good to your speaking brand!

Focus on shifting perspective and understanding the emotion your body & visuals are evoking!”

As the conference event industry and the professional speaker world point their attention, budgets, and brands towards developing and delivering virtual experiences the directions they can go are endless. I’ve made it my mission to do everything I can to disrupt and reinvent with those I coach, advise, and partner. Not only on the importance of reinventing what the virtual stage is but also the need to educate speakers, event professionals, and virtual event attendees on what is possible, what is expected, and the future we can ultimately create together! 

Give this video a watch and join me in shifting the perspective of virtual experiences and removing the limitations we have placed on virtual events. As I believe the only limitations that exist in the virtual world are within our own imagination.

For additional resources and to view the soon to be launched Virtual Experience marketplace click here.

If you’re looking to hire me to give a virtual keynote, MC or coach your speakers on being better on virtual please fill out the contact form and Michelle my head of events will get you all set up.

Top Live Streaming Video Software for Virtual Event Speakers, Teachers and Webinar Presenters

Top Live Streaming Video Software for Virtual Event Speakers, Teachers and Webinar Presenters

Live streaming isn’t new and in 2014 it drasticatly disrupted the marketing and social media world as apps like Meerkat took over SXSW, Twitter launched Periscope, Facebook went all in with Facebook Live and even YouTube, Instagram and Linkedin integrated live streaming.

Presenting at SXSW 2015 on Meerkat Live Streaming

For professional speakers and event planners’ live streaming was a “nice to have” for marketing and it did make the broadcasting of the opening keynote more accessible to a larger audience but it impacts truly was felt in the wake of Covid19 canceling offline conferences forcing everyone online.

Since 2014 I’ve done 3500+ live streams including launching live video campaigns for my clients on Facebook Live, Blab, Instagram, Periscope as well as webinars and online summits. But much how the world is changing to adapt to working from home so have the live streaming platforms and software in regards to functions, features, ability to multi-stream, custom overlays, multi-person integration and this is across a wide-range of solution types.

I’ve had so many questions about live streaming that I wanted to create a live stream showing the tools I use and what scenario is best for each… So if you are a virtual event speaker or running live zoom calls or wanting to make your live webinar more dynamic here are the tools I use…

I break the live streaming software into these categories:

  • Web-based
  • Mac encoder
  • Mobile manager
  • Zoom + live overlays
  • Multi-streaming

As I say in my most popular keynote program: PRESS THE DAMN BUTTON

As I stated in the video I do have a relationship with these tools but I also have a relationship with other tools that I didn’t show as these are my favorites for presenters, teachers, meeting leaders, and keynote speakers!

The tools I tested included Streamyard, Ecamm Live, Switcher Studio, Restream.IO, Wirecast, OBS, Be.Live, Zoom, GoToWebinar, On24, VMix and BrandLive.

If I misspoke or something has changed since I recorded this I will add updates in the comments of this post!

You can check out my Virtual Event Home Studio set up on my Amazon Store Here.